A great email program is cheap. A bad email program costs a fortune.
“With Return Path monitoring and fixing our email delivery issues, we can now work on marketing to our customers most effectively, without worrying about all the technical hassles.”
– Christine Laczai,
VP eCommerce, Coldwater Creek
Email is hard to do well. The stakes are higher now. Both in internal expectations for growth and subscribers' expectations for a personal, relevant experience. Want some top tier talent to help you juggle and explore all the elements of engaging subscribers, managing campaigns, testing, optimization and revenue growth? From audit to implementation, we're here to help. Start improving your email program now.
Our email strategy team is devoted to making your email program one of your primary business assets. We help you build an intelligent and effective program that builds your subscriber base, your market footprint and your brand. We show you how to send emails your audience will actually look forward to reading. And then we show you how to convert that warm, tingly feeling into better returns.
An email program is a conversation with your customers. Here are some of the ways we can help you make sure it's a profitable one:
This is an overhaul for your email marketing ROI. We audit your program from the subscriber perspective, then evaluate it against more than 250 proven best practices. Then, when you start to feel like there are too many moving parts and everything needs work - we craft a 10-15 point Priority Action Plan that is practical, customized and just what you need to upgrade your program from good to extraordinary.
Email marketing is almost infinitely testable: a huge advantage if you know how to do it right. We'll help you establish tests that prove the value of email to your organization, improve the subscriber experience and drive more revenue.
It's like having an email idea factory in your conference room.
If you're creating an email program from scratch, we can show you how to do it right the first time around. Sure, you can read some books or attend a conference, but there is nothing like experience and expertise to help you leap-frog common pitfalls and guide you through the nuances of compliance, subscriber satisfaction and creative strategy.
Contact us to get started using these tools to get your emails delivered to the inbox, looking great every time.
