It’s been suggested that because email is cheap to produce there’s really no reason to test it. We’d like to take this opportunity to respectfully suggest the opposite. Because email is cheap to produce there’s really no reason not to test it. After all, no other form of communication gives you such immediate access to your customers, or lets you react so quickly to what you learn from them. If you’re not testing your email program, that evil cackling sound you’re hearing is probably just your competition saying “Thank you!”.
“I was impressed with the real depth of knowledge and understanding your team brought to our efforts and goals. It was clear you really did your homework. The recommendations are doable, logical and prioritized. You promised they'd be actionable...and they are!”
Beth Fisher
Web Marketing Strategist - American Management Association
So now that we've made the case for testing your email, we'd like to make the case for doing it right.
Basic testing yields basic results, better testing yields better results and great testing...(well, you can probably guess where we're headed with this one). Our Email Testing Program is the most comprehensive in the industry. No fuzzy numbers, anecdotal evidence or off-the-rack metrics here. Our testing goes deeper into the data to find out what's really driving subscriber behavior.
Our testing methodology includes a deepdive into existing data and analytics to develop appropriate testing platformsthat will be meaningful for your business. We start with your goals, and then develop thetests. We tackle the real issues youface – like why is response not growing? Why do so many of our new subscribers bail after two messages? Why will our offline customers not give usemail addresses? How come so many of ourpermission subscribers ignore our email?
Weare practical and work with whatever your systems and reports allow (and we’llhelp you get data you don’t have today). We help you establish universal metrics for your business and help youintegrate the most important measures into the language of your entiremarketing and executive teams – soeveryone is on the same page. We testwhat we can measure, and measure KPI’s that get your good efforts noticed bythe boss.
In the end, you’ll rest easier knowing that your email program is providing you maximum return on investment – and best of all, you’ll have the data to prove it. Contact us to find out more.
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