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Nov
20
By Melinda Plemel
Receiver Relationship Manager
We are very proud to announce the public release of a new feedback loop service for all BlueTie-hosted domains, including excite.com, iwon.com and myway.com. Other ISPs including Comcast, Cox, USA.net and Mailtrust have implemented feedback loops from Return Path and have seen complaints drop by 20-40%. We expect this feedback loop to result in a similar reduction in spam complaints and increased customer satisfaction. Excite previously offered a feedback loop, but BlueTie decided to outsource this service to Return Path and bring it up to industry standard best practices.
The feedback loop (FBL) service is available free of charge to approved parties sending email to BlueTie-hosted domains and will forward any mail reported as spam originating from the associated IP addresses back to the requested abuse email addresses defined during the FBL registration process.
The feedback loop is now available to...
Tell me moreCategories: Email Deliverability
Nov
20
Our new episode of Reputation Radio is available now on iTunes.
In this episode we interview Stephanie Miller about the findings from a recent Episilon-Return Path study of email marketing in the Asia Pacific region. Then ...
Tell me moreCategories: Email Deliverability
Nov
19
By J.D. Falk
Director of Product Management, Receiver Products
With every new technology, there are a few people who fully grok not only where it stands now, but where it's going -- who will be using it, and how. In our case, these are people whose thinking about reputation is so far ahead of the rest of the industry that if we would have had them as speakers at our IN conference a few weeks ago, and they revealed their visions of the future, everyone's heads would have exploded!
One of these is my friend Mike Adkins, who works on authentication and reputation for AOL. AOL has always been a leader in the industry, and Mike and I -- along with Dave Crocker, and other smart folks -- have been talking about the inevitable and much-needed intersection of authentication and reputation at MAAWG for the past few years. One of the recurring difficulties with this or any complex new technology is that it's new: there are no existing "best practices" and everyone is worried about making the first mistakes. Mike's fed up with this -- as are we all -- and he has decided to put a sharp wooden stake into the heart of the problem. Recently, he's been talking very candidly with the industry about AOL's future plans. The plans may change, he says, but this is their starting point -- and anyone who wants to continue sending mail to AOL's subscribers, or to understand the direction the rest of the industry is likely to take, needs to pay attention.
I tend to get overly wordy and perhaps somewhat theoretical when talking about this topic, so Return Path's marketing team has condensed what we understand of AOL's plan into a few simple bullet points ...
Tell me moreCategories: Email Deliverability
Nov
18
By Bonnie Malone
Director, Strategic Services
In June we published a research study on how top brands manage the sign-up and welcome experience for their subscribers. As you might recall, our findings were rather shocking. Big, well-known brands were falling down on what many email marketing experts consider basic best practices. We decided to re-visit those same companies and see if they handled the unsubscribe experience any better. Download this new study now.
The good news is that most of the companies studied had the basics in place. They may not have optimized their experience, but they at least stopped sending email quickly.
The bad news is that, again, we were shocked to discover ...
Tell me moreCategories: Email Deliverability
