Return Path Keeps the World Safe for Email

We look at the problems facing the email industry. Then we work to solve them. Sometimes that requires innovative technologies. Sometimes it just requires thinking about things in a different way. Usually, it requires both. That’s why we offer a range of different solutions.

Use the handy tabs on the left to tell us a little bit about who you are or what you're interested in.

Email is an incredibly powerful marketing tool. So why is it usually so bad?

Because creating good email isn’t easy. The content has to be relevant. It has to look right. It has to be sent to the right people. And of course, it has to make it to their inbox.

Here are some of the ways we can help you make email friends rather than enemies.

Sender Score: Get those emails into the inbox (and looking good).
Postmaster Network: Build the right list the right way.
List Growth: Fight churn on your customer list (and win!).
Strategic Solutions: Do great email. Really great email.

Email marketers can be the Internet publisher’s best friend (...or at least his rich uncle).

That’s the good news. The bad news is that selling your subscriber base the wrong way can turn your adoring audience into an angry mob.

Here are some ways we can help you build more revenue from your subscriber base without anyone crying "Spam!"

Postmaster Network: We have multiple sources of revenue to share – that means more for you.
Sender Score: Get those newsletters into the inbox, not the junk folder.

Our mission is to keep the world safe for email marketing.

Another way to say that is: Our mission is to keep the world safe from unwanted email. Does that sound a bit like your mission?

Here are a few of the ways we can help keep your network spam-free without making it content-free as well.

Sender Score: Blacklists and Postmaster pages and Data, Oh My!
Sender Score Certified: The internet’s oldest, biggest, and best third party whitelist.
Feedback Loop Management: Empower your customers to take an active role in improving their own email experience.

If a client’s message leaves your server and no one ever receives it, is it even a message at all?

When you’re done pondering this, here are some of the ways we can help your clients get more emails into the inbox (and help increase your revenue in the process).

Sender Score: Quickly meet your clients’ need for superior deliverability services and open new revenue streams for your company.
Sender Score Certified: Help your clients reach more than 600 million email boxes with less filtering scrutiny – including Hotmail, MSN, Roadrunner and Outblaze.
Sender Score Receiver Alliance: El email, l'email, il email, das email – however you say it, we can help your clients do it better, even overseas.

Advertising is a highly competitive environment.

Let us help you beat the competition and offer your clients email lists that are more targeted, more reliable and more cost-effective.

Postmaster Network: Offer more benefits and better solutions to your clients by leveraging our multi-channel products as part of your strategic recommendation.
Sender Score: Give your clients a sneak preview of how their campaign will look before they hit send.

When it comes to email lists, less is more. Except when more is more.

Here are some ways you can endure less uncertainty, less wasted effort and less hassle, while giving your clients email lists that are more targeted, more reliable and more cost-effective.

Postmaster Network: Offer more benefits and better solutions to your clients by leveraging our multi-channel products as part of your strategic recommendation.
Sender Score: Give your clients a sneak preview of how their campaign will look before they hit send.

“Return Path is devoted to keeping the world safe for email. We attack and solve the biggest problems facing the email industry today in partnership with our clients, whether they use email for acquisition, retention or both.”

— Matt Blumberg CEO & Chairman

Use the handy tabs on the left to tell us a little bit about who
you are or what you're interested in.

“If you’re an email receiver, efficient screening depends on using the best reputation data available. And if you send email, a profitable program depends on having a strong reputation bolstered by easy-to-use tools and world class consulting. Sender Score serves both markets, and the combination is powerful.”

— George Bilbrey GM of Delivery Assurance Solutions

“The Postmaster Network delivers advertisers a high volume of high quality leads. That quality comes from our strong and transparent member experience and our network of publishers. If you are looking to find new customers or wanting to generate more revenue from your users without interrupting their experience, we can help you do it.”

— Craig Swerdloff GM of Customer Acquisition Solutions

“Whether your list has data entry errors, garbage addresses or old email addresses, our list hygiene and ECOA services can help make sure that your lists are cleaner, more effective and deliverable. ”

— Chad Malchow VP of Business Development

“Our Strategic Solutions group will give you the confidence that your subscriber base is in good hands and receiving emails that delight them (and entice them to buy). Let us work with you to ensure high email marketing return.”

— Stephanie Miller VP of Strategic Solutions

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Return Path is an Inc. 500 Company

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Upcoming Events

May 21-24, 2008
Email Insider Summit
May 27, 2008
Return Path Email Expert City Seminar
May 29, 2008
Return Path Email Expert City Seminar
June 4-6, 2008
Authentication and Online Trust Summit
June 9-10, 2008
MAAWG 13th General Meeting
June 10-12, 2008
DM Days Conference and Expo

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Email Marketing Water Cooler

May
20

Five B2B Email Marketing Tips and $200 Off The MarketingProfs Conference

By Stephanie Miller
Global Markets Catalyst

Here we are, oh email marketers, caught in the middle. On one hand we are celebrated for being the go-to resource for generating short term revenue results (anyone have that "hey, our numbers are down, send another email" conversation this week?). And yet, funny how the applause dies down when the budget talk comes around and we continue to be handicapped by limited investment and strained resources. What's an email marketer to do?!

With that reality as our foundation, I'm leading a panel of great marketers at the upcoming MarketingProfs B2B Marketing conference in June. Return Path blog subscribers can save $200 with promo code ESPK08.

Here are five ideas from our panel that you can steal now for application to your own program, and which will be expanded upon during our panel at the conference.

1. Turn the recession to your advantage. Email is so easy and inexpensive to get into, so more and more businesses are sending messages. You can see the result is in your inbox - more and more clutter. ...

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Categories: Response

May
19

CAN-SPAM Rules Update: What Senders Need to Know

By Tom Bartel
Chief Privacy Officer

As you probably know by now, last week the FTC released an update to the CAN-SPAM law. You can read the FTC press release here and the full document here. In this post we are going to review what the FTC did and did not do and give you some advice based on our understanding of the changes.

But before we get to any advice, remember that we are not lawyers. If you are in charge of a commercial email program, you should review these issues with your legal resource for actual legal advice on your compliance. This post is based on our initial interpretation of the information put forth by the FTC and our participation in industry calls about the rules change.

Let's start with what the FTC did change. The Act now ...

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May
14

Summer Lovin': Acquire New Customers Now

By Evan Adlman
Director, Business Operations

Summer is almost here. Time to roll out some summer campaign ideas.
Executing a lead generation campaign capturing email addresses while most folks are out enjoying sun and sand can be a challenge. But it's a lot easier if you use the season to your advantage. What types of content could you offer to make people give you a few minutes of time and fill out a form?

Print and color pages: It might seem quaint with some many minivans sporting the multiple DVD players, but some good off-screen fun can also help keep kids occupied during long car trips this summer. Offer harried parents a quick and easy download experience and promise more pages for back to school, Halloween and the holidays. ...

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Categories: Acquisition

May
13

What Do Women Want? Email and Chocolate

By Margaret Farmakis
Director, Strategic Services

According to a recent study by BlogHer and Compass Partners, 36.2 million women are participating in a blog every week: 15.1 million are publishing and 21.2 million are reading and commenting. Perhaps even more interesting, the women that took part in the study said they would give up alcohol (55%), their PDAs (50%) and reading newspapers or magazines (43%) in order to keep writing and reading blogs. Their dedication had limits, however: 80% of the women surveyed refused to give up chocolate.

So, other than the fact that the confections industry can breathe a sigh of relief, what does this mean for email? Marketers, take note: Women online have purchasing power. The study found that the women who are engaged with blogging are educated (57% graduated from college) and well paid (46% earn $75K or more). These women could very well be your most active, responsive and engaged subscriber segments. How can you serve them better? Consider these three ideas ...

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Categories: Response