Targeted content deserves targeted messaging.

Some technologies allow consumers to get further and further away from marketing offers. RSS does just the opposite by providing a new way to get in front of the people who you want to see your message most.

“Return Path understands our business objectives and works hard to truly make our campaigns successful. They always bring us fresh, new ideas that consistently result in revenue generating campaigns and have proven to be a valuable partner to Ektron and our web marketing strategies.”

Steven Sherkanowski
VP of Marketing - Ektron, Inc.

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RSS stands for Really Simple Syndication and it also explains what people like so much about it: it’s really simple. With just a few mouse clicks, users can stop visiting their favorite websites and start letting their favorite websites visit them. RSS feeds send updated content to subscribers directly, and Postmaster lets your message go along for the ride.

Because it is user-initiated, RSS is perhaps the highest-engagement form of web publishing out there. This is why Postmaster’s ability to deliver highly targeted messages is so crucial. By perfectly matching the message to the target audience you can guarantee that your offer won’t get lost in the shuffle.

Benefits of Postmaster Feeds include:

  • Get placement in a location where subscribers are guaranteed to go – opt-outs are far less likely
  • Target a self-selected, engaged audience
  • Customized advertising placement
  • Leverage a captive audience with one-to-one, opt-in conversation

RSS is getting noticed, shouldn’t you? Start taking advantage of the newest way to reach new customers, contact us today.

 

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