Whitepapers

Delivery Assurance
Using Reputation to Improve Email Quality
Sender Score ESP Integration Guide
Sender Score ESP Overview
Sender Score Certified: The Leader in Email Accreditation
Tactics to Combat and Manage ISP Image Blocking
Sender Score Manager Keeps Overstock in the Inbox
Reaching the Inbox: Email Marketing Experts eROI and Return Path Partner to Solve Email Deliverability Challenges
Ad Femme Improves Inbox Placement By Focusing on Authentication and Whitelisting
Sender Reputation Causes Email Delivery Issues 83% of the Time
Email Reputation Scores: 97 percent of sending IP addresses bad enough to block
Sender Score Certified: Standards for Reputation-Based Email Accreditation
Get your email delivered to AOL subscribers the old fashioned way: FREE
Sender Score Certified Increases Email Deliverability by more than 20%
Email Deliverability Rates Impacted by Time Campaigns Sent
The Secret Role of the Email Address Book...and what it means for your email delivery
Customer Acquisition
Overcoming Rising Postal Rates: 5 Ways Email Adds to Direct Marketing Success
The Three and Four of RSS Advertising
Seven Best Practices for IT Marketers
Customizing Marketing Efforts for a Content-on-Demand Culture
Another Look At Email List Rental
How to Get the Most Out of Third Party Email List Rental
6 Steps to Better Acquisition Email Campaigns
Checklist: 5 Easy Ways To Grow Your Email List
How Data Partners Impact Your Email Performance: The checklist for all email acquisition marketers to live by.
Email Performance Strategy
Fourth Annual Holiday Email Consumer Survey
A Welcome Message Study: Marketers Are Missing Opportunities to Pave the Road to Relevancy
Beyond Clicks, Opens & Bounces: Metrics that reveal the path to optimal email performance
How to (Safely) Append Your Email List
Holiday Survey 2006
Six Ways Data Intelligence Will Transform Your Email Marketing Program
Email Indigestion: How to Avoid Deliverability Failures by Optimizing Your Permission Practices
7 Techniques to Improve E-mail List Integrity
Lost Relationships: The Collateral Damage of E-mail Address Changes

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